setting the scene
- you’re in the middle of a hike and suddenly nature makes its call 😳
- for some of our readers, the next step is easy: find a tree and unzip🌲
- but for the rest of our readers, peeing outside isn’t as simple
- most outdoor pants are designed for those who do their business standing
- this week’s company has a solution that allows everyone to unzip outside 🥾
in a sentence
SheFly Apparel is an outdoor apparel brand specializing in pants that allow the wearer to comfortably and safely answer nature’s call
- pants: features a second patented zipper and flap
- safely: gives privacy and helps avoid health risks like urinary infections and dehydration
bulleted version: flies shouldn’t just be for guys❗️
the basics
- industry: outdoor apparel 🧗🏻♀️
- headquarters: Gunnison, Colorado 🗻
- year founded: 2018
- company size: < 10 employees 💼
- investors: Greater Colorado Venture Fund, Dorm Room Fund
due diligence
what we like
-
🏕 outdoor inclusivity: outdoor activities are rooted in exclusive narratives
- SheFly promotes inclusivity by removing barriers for half the population to pee outside
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💡opportunities for expansion: SheFly’s zipper can be used for more than just outdoor activity
- some use cases include aid workers without regular access to bathrooms or scientists working hours in the field
potential risks
- 🤌expansion strategy: could SheFly’s focus on outdoor recreation limit the company from bringing their mission to different customer segments?
- 👩🏫consumer education: as SheFly reinvents a familiar product, the company must educate customers on their mission and product use
- 🔂 one and done? once a consumer has bought their pair of pants, the company must find ways to keep customers coming back to buy more products
founder profiles
comps
why SheFly: to streamline our point, SheFly brings accessibility and inclusivity outdoors by challenging the way traditional apparel companies design outdoor pants🏞
REDEFINING VENTURE