DecisionFacts 🔀

Setting the Scene

• It’s March 2020, you work for a toilet paper startup, and you’re tasked with estimating how much supply must be produced to match hoarder demand. 🧻

• With basic data analytics skills, you make projections based on historical data, but your model fails to keep up with the evolving hoarding craze.

• You outsource the task to a data scientist to run advanced analytics.

  • The worker knows nothing about the business strategy and can only test one scenario at a time. 🤦

• Advanced data analytics enable companies to understand complex, changing data, but fail to cater to non-technical decision-makers.

• This week’s company provides a collaborative platform that allows business users to configure and track multiple scenarios to make informed decisions.

In a Sentence

DecisionFacts is a collaborative advanced analytics platform that enables companies to simulate and assess business scenarios.

• Collaborative: Business users configure, store, and run self-service models, data scientists upload or build data simulations, and IT teams track data governance.

• Advanced analytics: Techniques like AI, machine learning, and digital twins help companies predict future events and receive recommendations.

• Simulate and assess: Customers upload, build, customize, run, track, and evaluate real-time models to understand hypothetical scenarios based on historical data.

The Basics

• Industry: Advanced analytics, business intelligence, AI, machine learning

• Headquarters: Santa Clara, CA 👩‍💻

• Year founded: 2021

• Employee count: 10

• Investors: Friends and family

• Funding amount: $120K

• Currently raising: $1M in seed funding

• Business model: B2B SaaS and licensing

• Early traction: Growing 20% quarter over quarter, named top 10 Enterprise Tech Startup by Plug and Play, 3 paying enterprise customers and 7 POCs

IN PARTNERSHIP WITH

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Due Diligence

WHAT WE LIKE

• 📈 An advancing market: The $30b advanced analytics market is projected to grow 22% each year as companies adopt technologies that interpret data, test scenarios, and guide decision-making.

• 🗺 For any decision: DecisionFacts sells to enterprise customers across industries and serves a variety of use cases, from CPG companies optimizing their supply chains to manufacturing companies predicting equipment maintenance.

• 🌉 Bridging the gaps: By serving operators, data scientists, and IT managers, DecisionFacts adds value across business functions, differentiates from existing data analytics platforms, and increases ACV.

POTENTIAL RISKS

• 🦾 Support at scale: DecisionFacts must be able to scale with its customers by providing the infrastructure to support big data systems and compete with innovative data giants.

• 👩‍🏫 Data education: The company will have to educate customers on the benefits of advanced analytics and target numerous customer segments.

• 🥷🏻 Security: DecisionFacts must ensure data security to protect customers’ sensitive data from hackers and other security threats.

Founder Profile

• Sriram Gopalan, CEO: Previously worked at Aera, Cliqr (acquired by Cisco), Egnyte, and Motorolla.

• Prabhu Raghav, COO: Founded Deplore and worked at Qruize, CoreStack, and CSS Corp.