Suji
Setting the Scene
Chronic musculoskeletal pain (MSK) affects more than 50% of the adult population, inhibiting daily activities and quality of life.
Improving muscle strength is a modifiable factor for reducing MSK pain, however, most solutions fall short.
Strength training isnāt hyper-targeted.
Recovery products fail to provide insights.
Physical therapy is ongoing, costly, and inconvenient.
This weekās company provides technology to strengthen muscle groups, accelerate recovery, and relieve MSK.
In a Sentence
Suji develops devices and a companion platform that utilizes targeted compression training to measure and improve muscle strength as well as accelerate recovery.
Compression Training: A portable device is worn during exercise and controlled via smartphone, isolating muscles during low-intensity workouts to strengthen them.
Platform: The app tracks and guides workouts to accelerate recovery, endurance, and strength training.
Bulleted Version:
- Think of Suji as a blend between the techniques of a physical therapist and WHOOP, utilizing a wearable device to track and improve muscle strength with targeted compression therapy.
The Basics
- Headquarters: Edinburgh š“ó §ó ¢ó ³ó £ó “ó æ
- Employee Count: 10
- Investors:
Lake Nona Fund, Tavistock, Pioneer Group, Justin Rose, Michael Redd, and Scottish Investment Bank.
- Funding amount: $4.7M
- Business model: Currently B2B with plans to roll out a consumer offering
- Early traction: Adopted by 1 in 4 U.S. sports teams, 14k sessions logged a month, 36% of hardware used daily, endorsed by major athletes including Dak Prescott and Justin Rose
Due Dilligence
WHAT WE LIKE
Market Opportunity: With roughly 50% of Americans suffering from MSK pain, Sujiās unique product capitalizes on sports medicine, consumer health, and healthy aging markets.
Early Insights: Early studies have shown that Sujiās ability to quantify muscle states has led the average user to improve muscle strength by up to 31% in just six weeks.
Defensible Moat: With multi-patent pending hardware on this new kind of therapy and an increasing dataset of public muscle state, Suji creates barriers to entry among competitors.
POTENTIAL RISKS
Liability: As Sujiās technology involves physical health interventions, there is the potential liability of users experiencing adverse effects or injuries, necessitating robust safety protocols and insurance.
Data and Security: Handling and storing vast amounts of user data could pose significant data privacy and security risks, requiring stringent measures to protect sensitive information from breaches and misuse.
Regulatory Compliance: Navigating the complex landscape of health regulations across different markets can be challenging, potentially impacting Suji's ability to operate smoothly and increasing the risk of non-compliance penalties.
Founder Profile
Alex Birks, CEO: Former national boxing champion with a background in robotic engineering.
Connor McGuile, CTO: Previously an algorithms engineer at Thales with an MS in AI.
David Marshall, CCO: Previously founded Royal Docks Fitness.
Comps
Why Suji
Sujiās patented, cutting-edge technology has gained traction by working with top players and teams, showing the companyās strength as it continues to scale.