Subbb
Setting the Scene
While online digital communities on Slack or WhatsApp have become increasingly popular, creators face challenges in monetizing them.
Here’s why:
Onboarding Friction: Popular community apps like Slack and WhatsApp lack customization and paid features.
It’s Expensive: Current platforms charge 9%-15% per transaction, plus additional fees and subscriptions.
You’re Locked In: Moving between platforms like Patreon and Discord requires canceling all subscriptions and starting from scratch.
This week’s company enables developers to seamlessly monetize their online communities, all while maintaining minimal friction and maximum customization.
In a Sentence
Subbb empowers creators to easily launch and manage paid communities across platforms with maximum customization.
Manage: For only a 4% transaction fee, Subbb automatically operates all member subscriptions, maintains permissions, syncs roles, and analyzes metrics.
Platforms: Subbb can overlayed on top of popular platforms allowing audiences to join familiar channels like Discord, Slack, Whatsapp, and Telegram.
Customization: Offers comprehensive theming tools for colors, fonts, images, and layouts to match the creator's brand.
Bulleted Version:
- Subbb is like Shopify for online communities, providing the tools and flexibility creators need to monetize their audiences on their terms.
The Basics
- Headquarters: New York
- Employee Count: 1
- Investors:
Antler and various angel investors
- Funding amount: $500k pre-seed
- Business model: 4% transaction fee per sign up
- Early traction: Growing revenue 37.9% on average WoW, onboarding 10-40 new users per day, 100% organic growth
Due Diligence
WHAT WE LIKE
Creator Economy: As of 2024 the global creator economy is worth $156B, with creators looking to expand their offerings by engaging their audience through exclusive community access.
Platforms: Subbb can be overlayed on popular platforms allowing audiences to join familiar channels like Discord, Slack, Whatsapp, and Telegram.
Social Hub Potential: By enabling creators to manage and monetize their communities across multiple platforms, Subbb has the potential to evolve into a central hub for discovering and engaging with various communities, effectively reverse engineering a user base from its current offerings.
POTENTIAL RISKS
Feature vs. Product: There is a risk that Subbb may be seen as a feature rather than a standalone product.
Defensibility: Despite exceptional UI, integrations, and lower transaction fees, Subbb's software might be easily replicable.
Revenue Dependence: Subbb’s reliance on a 4% transaction fee model could become problematic if larger platforms reduce their fees or introduce competitive alternatives.
Founder Profile
Jacob Binnie, CEO: A full-stack software engineer and YouTube creator.
Comps
Whop: Backed by Insight Partners, Pareto Holdings, JAM Fund
Why Subbb
Subb enables creators to affordably monetize their digital communities by providing control over customization, management, and data, turning subb-scribers into a steady cash flow.