Fluix
Setting the Scene
The AI boom is fueling a growing demand for compute power, pushing data centers to consume more electricity than ever.
Here’s the issue:
Energy consumption is skyrocketing: Data center loads have tripled over the past decade and will continue to grow quickly.
Cooling energy is wasted: Due to fragmented HVAC, water, and facility systems that don’t communicate with each other, data centers operate inefficiently, driving up costs and carbon footprints.
This week’s company has developed an AI-powered solution that autonomously optimizes a data center’s cooling operations, reducing energy consumption.
In a Sentence
Fluix is a software platform that optimizes data center cooling by analyzing real-time IT workload and environmental conditions, dynamically adjusting cooling levels to eliminate energy waste.
Optimizes: Instead of relying on static cooling setpoints (which often lead to overcooling and waste), the system adjusts cooling based on actual demand.
Real-Time IT Workload: Identifies which machines are at full capacity vs. idle, ensuring cooling is precisely targeted where needed.
Environmental Conditions: Monitors airflow, external temperatures, and heat distribution to fine-tune cooling efficiency.
Bulleted Version:
- Fluix acts as the “brain” of facility-wide energy optimization, integrating with existing infrastructure (such as HVAC systems, chillers, CRAC units, airflow controls, and IT workload monitoring) to autonomously fine-tune cooling in real time.
The Basics
- Headquarters: Santa Clara, CA
- Employee Count: 8
- Investors:
Shadow Ventures, Pi Labs, Morgan Stanley Inclusive Ventures Lab, Alumni Ventures, Techstars, REFASHIOND Ventures, gener8tor, and others.
- Funding amount: $2.1M
- Business model: One-Time Instillation Fee & Subscription Fee
- Early traction: $80k in revenue, $61k in booked ARR with $2M + in active pipeline, 2 successful case studies, and R&D and data center research lab completed in Santa Clara
Due Diligence
WHAT WE LIKE
Market Opportunity: With data center growth projected to triple by 2028, energy efficiency is becoming a top priority, creating a massive demand for solutions like Fluix that reduce costs and environmental impact.
Integration: Unlike some competitors, Fluix integrates seamlessly with existing infrastructure, making it easier for data centers to adopt without expensive retrofits.
Proven Energy Savings: Fluix has demonstrated up to 40% reduction in cooling energy use, offering a clear ROI for customers while supporting sustainability goals.
POTENTIAL RISKS
Enterprise Sales Cycles: Selling into data centers involves long decision-making processes, and scaling adoption quickly may be challenging.
Seamless Integration Assumption: While Fluix is designed to work with existing infrastructure, data centers are complex environments with diverse, aging systems, meaning integration may not always be as smooth or immediate as expected.
Reliance on Facility Data Quality: Fluix’s AI-driven optimizations depends on accurate, real-time data from sensors and facility management systems—but if a data center has poor data collection, outdated sensors, or gaps in monitoring, AI-driven improvements may be limited.
Founder Profile
Abhi Sastri, CEO: Second time founder and former DOD systems engineer.
Chase Overcash, CTO: Previously built integrated AI models for NASA and IBM, and a top AI researcher at ASU and UCI.
Comps
Phaidra AI: Backed by Amazon, Index Ventures, Collaborative Fund, and others.
Brainbox AI: Backed by Amazon, ABB, Export Development Canada, Government of Quebec, and others.
Cool Gradient: Backed by 4impact and Golden Egg Check Capital.
Ekko Sense: Backed by Midlands Engine Investment and Foresight Group.
Why Fluix
By autonomously optimizing data center operations, Fluix reduces costs, carbon footprints, and inefficiencies putting this company on track to ice it’s competition
